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Note: the following links are stadium-sized (3' x 16') versions of the above.
PDF: http://nuget-clayco-frontend.azurewebsites.net/AFCWimbledonBanner.pdfPUB: http://nuget-clayco-frontend.azurewebsites.net/AFCWimbledonBanner.pubXPS: http://nuget-clayco-frontend.azurewebsites.net/AFCWimbledonBanner.xpsZIP: http://nuget-clayco-frontend.azurewebsites.net/AFCWimbledonBanner.zip
This is a civic-minded billboard that promotes the date of next year's European elections.
PDF: http://nuget-clayco-frontend.azurewebsites.net/Vote.pdfPUB: http://nuget-clayco-frontend.azurewebsites.net/Vote.pubXPS: http://nuget-clayco-frontend.azurewebsites.net/Vote.xpsZIP: http://nuget-clayco-frontend.azurewebsites.net/Vote.zip
A billboard promoting organ donation. The U.K. has crown copyright, so we can't reuse the NHS's material directly.
PDF: http://nuget-clayco-frontend.azurewebsites.net/OrganDonation.pdfPUB: http://nuget-clayco-frontend.azurewebsites.net/OrganDonation.pubXPS: http://nuget-clayco-frontend.azurewebsites.net/OrganDonation.xpsZIP: http://nuget-clayco-frontend.azurewebsites.net/OrganDonation.zip
Thanks for the feedback.
Creating an ad for FightWorldSuck.org was something I thought hard about. The Foundation was one of the things I definitely wanted to promote, and my initial thought was to do so by directing people to the Project For Awesome page. However, that campaign only runs for a few days a year, and unless I'm missing something, there isn't a way to donate from the P4A site or its indiegogo campaign page outside that window. FightWorldSuck.org works year-round, but unfortunately it isn't a very informative site.
I guess what I'm saying, in a back-handed way, is that the Foundation needs to improve its web site.
I also realize that I should talk about the design goals I had and why I designed the ads the way I did.
The first thing you need to understand is that these ads, despite being three feet tall, will be awfully small when people see them at the stadium. Although a lot depends on your screen's size and resolution, as a rule of thumb, you should assess these ads after looking at the images on this forum from two or three meters (or seven to ten feet) away to get a sense of how they'll look to a front-row spectator. If these ads appear on television, they'll be on screen for only two or three seconds, tops. In this kind of environment, you have to be sparse with information if you want it to register with people. This is especially true if the ad has a call to action. This is why I designed the ads to be only a few words on a flat background.
I decided, also, to try to define a visual identity for the ads. They all have the same visual vocabulary of white, sans-serif text (specifically 1,000-point Segoe WP Light) on an AFC Wimbledon blue background. This achieves a few things. First, it makes the ads appear distinct from other ads likely to appear at the stadium, and helps to unite the Nerdfighter ads visually. Second, it resembles (but doesn't exactly match) a lot of the ads that I've seen in print recently, so I guess this kind of ad is "in" right now. Finally, it's easy to create, which is a good thing, because, really, I'm not much of a designer.
Other folks who create ads are going to have their own design principles. That's good, and in fact it's something I'd encourage. I'd like to see folks take a few minutes and type them up when they post their ads, much like I'm doing now. We could all improve and learn from each other as we do so.
And yes, an ad for Kiva.org would be a good thing.
A billboard promoting Kiva. (Thanks, Mijiturka, for the suggestion.)
PDF: http://nuget-clayco-frontend.azurewebsites.net/Kiva.pdfPUB: http://nuget-clayco-frontend.azurewebsites.net/Kiva.pubXPS: http://nuget-clayco-frontend.azurewebsites.net/Kiva.xpsZIP: http://nuget-clayco-frontend.azurewebsites.net/Kiva.zip
A billboard promoting Subbable. (Thanks, Lightning24, for the suggestion.)
PDF: http://nuget-clayco-frontend.azurewebsites.net/Subbable.pdfPUB: http://nuget-clayco-frontend.azurewebsites.net/Subbable.pubXPS: http://nuget-clayco-frontend.azurewebsites.net/Subbable.xpsZIP: http://nuget-clayco-frontend.azurewebsites.net/Subbable.zip
Remember to not suck.
PDF: http://nuget-clayco-frontend.azurewebsites.net/DFTBA.pdfPUB: http://nuget-clayco-frontend.azurewebsites.net/DFTBA.pubXPS: http://nuget-clayco-frontend.azurewebsites.net/DFTBA.xpsZIP: http://nuget-clayco-frontend.azurewebsites.net/DFTBA.zip
Maybe one for TSWGO?
Also, maybe you should put the logos of these places to the side. I like the simplicity, but maybe a bit too simple? Just my opinion.
A billboard promoting This Star Won't Go Out. (Thanks, Gerenjie, for the suggestion.)
PDF: http://nuget-clayco-frontend.azurewebsites.net/TSWGO.pdfPUB: http://nuget-clayco-frontend.azurewebsites.net/TSWGO.pubXPS: http://nuget-clayco-frontend.azurewebsites.net/TSWGO.xpsZIP: http://nuget-clayco-frontend.azurewebsites.net/TSWGO.zip
@Gerenjie, adding site logos or icons is an interesting idea. If someone has the master images that were used to produce these sites' graphics, I'll give it a go. Without that, though, the images are going to look really blocky or bumpy when blown up to billboard size.
Here's the logo, I think. If that's not big enough to not be pixelated at 16' I could probably make it look a bit better.
We don't technically have permission to use any of these logo, but I think John could easily get permission.
I would recommend just cutting the K logo out of the kiva one and putting it in instead of the K in kiva.org.
The heart one is subbable.
Where did you get these AFC Wimbledon and Nerdfighter logos? Were they from an SVG file, or did you re-create them freehand?
The Weapon We have is Love<3
“Sometimes, you read a book and it fills you with this weird evangelical zeal, and you become convinced that the shattered world will never be put back together unless and until all living humans read the book.” ― John Green, The Fault in Our Stars
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The values I've been using are:
These values match the navigation bar on AFC Wimbledon's website.
Sorry, you're having trouble. As far as I know, there isn't a way to attach images on this forum.
What I've been doing instead is hosting my images off-site and embedding them in my messages by hand-coding <img /> tags.